Creating an Experience – ExhibitorLIVE Session Recap
We live in an information cluttered world where communicating our brand is more challenging than ever before. At ExhibitorLive last month, Jim Gilmore, author of “The Experience Economy” led a thought-provoking session on Creating [...]
Case Study: Integrated Trade Show Marketing
PATINA SOLUTIONS - AUTOMOTIVE SERVICES (CARS Management Briefing Event) Patina Solutions, a Midwest consulting agency, was attending an Automotive Industry show to introduce their services to a new market of Automotive Industry executives. The [...]